Category: Uncategorized

  • Forget Demographics. Consumer Habits Rule.

    Changing consumers In an age where competitor benchmarking and industry analysis is commonplace, marketers often lose sight of what really matters. The customer. In an interview with First Round Review, Dropbox’s Head of Design, Soleio Cuervo said “Remember that you’re not competing against other services. You’re competing against people’s habits.”. He’s 100% right. Customers have […]

  • 11 Books to Boost Your Leadership and Innovation

    We live in an increasingly connected world of shifting environments, agility, and innovation. As customers, workers, and partners continue to relate to organisations in new ways, it becomes especially important to react to this age of increased connectivity by understanding how people interact and adopt a specific focus to keep up with the changing face […]

  • Networking as an Introvert needn’t be scary

    These days, what matters is not who you know – but who knows you. That’s why networking has become such a talking point within small business circles. Whichever point you are in your career, whether you are a business owner starting a new venture or a professional looking to expand your circle of peers, networking plays a crucial […]

  • Time saving hacks from SEOs

    The life of a digital marketer is one of constant multi-tasking. One second you are brainstorming ideas for interesting content, and the other you are auditing a website for technical SEO issues. The name of the game is productivity; and the way to achieve this is through better organising your time to waste less on […]

  • The Future Isn’t Private: A Future without Secrets

    As stories of NSA spying and the threat to our privacy have rippled through the press again in the past week or so due to Julian Assange and Edward Snowden’s appearance at the Moment of Truth rally in Auckland. They have done much to raise the profile of government intrusion into our personal lives but as more […]